We've been privileged to play a pivotal role in Arm’s narrative since 2017–when they were acquired by Softbank–through today, as they celebrate their position as one of the most powerful technology companies in the world. From crafting brand anthems that resonate year-round, to conceiving video campaigns for an array of purposes – from global events and product launches to executive addresses and branded documentaries – our partnership with Arm reflects our favorite kind of client relationships: true partnerships, for the long term.

Brand anthems

For almost a decade, we led the development of Arm’s flagship brand film—launched at Mobile World Congress but designed to live far beyond it. These pieces sit atop Arm’s homepage, welcome visitors into HQ lobbies around the world, and serve as creative north stars for the year. We work from a clear brief, digging into the brand’s messaging goals, competitive context, and evolving visual identity. Then we generate 2–3 big creative directions, and collaborate with Arm to choose the strongest path forward. Once we align, we bring in the right team—directors, editors, animators, composers—to make it real.

Branded non-fiction

As the relationship grew, so did the work. We helped Arm tell deeper stories through a series of branded mini-docs in partnership with National Geographic that explored how technologists around the world are using Arm’s chips to fight climate change. The result: short films rooted in reality, guided by curiosity, and grounded in the real-world impact of invisible technology.

Product films

Arm is made up of over a dozen Lines of Business. Once the anthems started landing, those teams came calling. We treated each product launch with the same creative and strategic discipline as top-level brand work—because we believe that getting the idea right early on makes everything else smoother (and far more enjoyable). From motion-graphic explainers to scripted launch films and customer testimonials, we built content that clarified complex tech and made it matter.

Event collateral

Whether it was a splashy moment at CES, a developer summit in Taipei, or an investor event in  Tokyo, we helped shape Arm’s presence at public and private events around the world. We created opening films, executive addresses, speaker intros, sizzle reels, and everything in between—designed to meet the tone and scale of each audience, wherever they were.

Scripted commercials

In addition to anthems and product films, we’ve collaborated with Arm as a creative agency on a range of scripted spots and campaigns. Some were designed for social—short, punchy, wry. Others played bigger: defining a shift in tone or focus for the brand. Across all of them, we worked closely with Arm’s comms and brand teams to develop concepts with right message, voice, and spirit.